✯ Spa revitalisation
...to make it stand out and provide a unique, memorable experience.
✯ Spa revitalisation
...to make it stand out and provide a unique, memorable experience.
Installation ✯ Attitude ✯ Protocols ✯ Techniques ✯ Marketing
Only excellent is good enough!
✯ Consensus points
The Spa is an essential ingredient of the luxury leisure segment, allowing hotels to establish deeper connections with their guests, foster loyalty, and increase the likelihood of repeat visits.
'Take good care of your employees, and they’ll take good care of your customers, and the customers will come back.'
- Bill Marriott
Following established standards is safe, comfortable and effective. But true excellence begins by pushing boundaries and dictating standards when a spa becomes a so-called "conversation piece" - an experience whose exceptional quality becomes the topic of conversation, and customers become brand ambassadors.
Paying attention to details creates a wholeness of experience.
✯ Consensus points ✯
✯Spa revitalisation process
IDENTIFICATION
Spa Review:
- Spa Installation
- Staff attitude and communication
- Protocols
- Techniques
- Marketing
Improvement propositions
INNOVATION
- Objectives specification
- Seminar for spa staff (6dx2h)
- Improvement plan
- Staff training
IMPLEMENTATION
Plan execution
Staff training
Performance analysis
PROGRESS MONITORING
Testing
Analyzing
Reporting
Improvement propositions
5-7 days
Monthly
≈ 30 days
✯Offering details
1. Spa Review
To identify and realize the valuable opportunities hiding in your spa.
Spa review report example
Spa installation review - comparing layouts compliance with recommended protocols. Non-ergonomic layouts can reduce effectiveness and user satisfaction. Sometimes, also minor rearrangements and improvements can significantly affect equipment capability and user contentment.
Staff attitude review - we evaluate the staff's ability to establish natural connections with guests, their engagement, and communicativeness.
Protocols review - we observe and assess the procedures, explanations and instructions to customers. Precisely developed protocols or procedures significantly facilitate the work of the staff and raise the quality of services.
Techniques review - we observe and assess the techniques and suggest improvements when necessary.
We evaluate marketing strategy and execution. For the development and marketing of the service, we advocate a proactive marketing triangle approach (customer, employee and company), which enables continuous improvement and adaptation to the customer.
Duration: 7 days
2. Seminar for spa staff
'Create the best spa team'
Not to work harder but smarter.
Objectives
For the staff
To increase the staff's well-being and satisfaction and help them approach work more engaged and confident, thus enhancing their income.
For guests
To raise guest satisfaction above their expectations.
For the company
To increase the visibility and profitability of the spa department to the point it becomes the conversational piece.
Seminar program
Day 1.
Familiarisation day
Rationale: To embark on any journey, it is essential to identify both the starting point and the destination. Clear communication of these objectives with the team is crucial for success.
Topic: We will discuss the current situation, the theme of the upcoming seminar, its importance, the main goals and the positive effects staff will experience.
Expected result: Raising the motivation of the staff for active participation in the seminar and engaged work in the spa.
Day 2.
Understanding a human being
Rationale: There are few professions where client contact is as direct as working as a Spa Therapist, so understanding humans or better said a human mind is crucial for successful work.
Topic: We will discuss the origin of thoughts, emotions, feelings, reactions and human behaviour in general.
Expected result: The lecture will help to understand the human mind and thus facilitate and improve the interaction and the establishment of natural connections between the therapist and the client.
Day 3.
Feelings: the holy grail of the hotel and spa industry
Rationale: Every purchase, whether a product or an experience, is directly related to feelings. They are the most important decision-making entity.
Topic: We will discuss the role of feelings such as happiness, passion and disappointment in decision-making. We will also discuss how stress, anxiety, and trauma contribute to decisions.
Expected result: A deep understanding of feelings and their role in the decision-making process helps us understand the reasons behind purchasing decisions. This helps adapt to the needs of each client and facilitates the creation of unique and differentiated products.
Day 4.
Spa and health of the mind
Rationale: With rising stress levels caused by uncertainty and instability in society, people are paying more attention to their mental well-being. Personal experience with mind-enhancing programs is becoming a regular feature of modern spa centres.
Topic: We will discuss the most popular mental practices offered by modern spas, including their benefits and potential.
Expected result: Understanding mental strengthening practices demystifies mental exercise and reinforces awareness of the need for a holistic approach to the spa.
Day 5.
Spa and physical health
Rationale: Currently, the main selling point of spa services is relaxation. However, the spa offers many more health benefits that are often overlooked.
Topic: We will discuss the lesser-known but absolutely important health benefits of spas, such as reducing insulin resistance, skin health, strengthening the immune system, cardiovascular health, brain health, longevity and others.
Expected result: Staff will be more confident in offering the various spa products and services.
Day 6.
Marketing and monetisation
Rationale: It is not uncommon for therapists to imagine that their work is limited to therapeutic services. Understanding the sales and marketing process and the therapist's role in it is key to actively participating in activities that improve sales.
Topic: We will discuss marketing, personal branding, protocols and approaches that can make therapists' work easier, increase product sales success, and at the same time increase client desire for additional monetary rewards. Therefore, we will discuss tipping models and talk about continuous protocol improvement systems.
Expected result: Therapists will be more skilful in increasing the spa's attractiveness and monetising their efforts.
Duration: 1(1hour) +5 days( 2h/day)
3. Spa Revitalization
To make it stand out and provide a unique, memorable experience.
One may think that the work is finished with the opening of a beautifully decorated spa. But really, this is where the real work begins.
Guests will not come or return because of the pleasant environment, but because of the unique and unforgettable experience created by the spa staff.
Therefore, it is crucial to ensure continuous refinement and improvement in the field of marketing, protocols, techniques and staff well-being. This is the only way guests will keep returning and become ambassadors of your spa.
Our program strengthens the engagement, innovation, responsibility and well-being of the staff and their understanding of the importance of the spa for the holistic experience of hotel guests.
Includes:
- Spa review
- Improvement propositions:
- Spa installations
- Staff attitude
- Protocols
- Techniques
- Marketing
- Accepted proposals assistance
- Seminar for spa staff
- Building an innovative and motivating work environment,
- Building progress control systems
- Group and individual work with Spa staff
Duration: 30 days
4. Additional products and services
Innovative, trendy products and services, to increase Spa attractiveness and business success
Upgrade the sauna bathing from a static offer to an active therapeutic experience!
Increases uniqueness and attractiveness
Increases customer loyalty
Increases profitability
A weeklong self-experience program can extend the vacation benefits for up to six weeks, 6-8 times longer than without such a program.
Increases customer loyalty
Increases profitability.
Selling selected products with your brand
Increases brand recognition.
Helps establish customer loyalty.
Makes Spa stand out from the crowd.
Increases profitability
Ready to get started?
NOTE: We're passionate about spa service and confident in our knowledge and work. That's why we offer a 12-month money-back guarantee.
Here's how it works: First, we conduct a spa review and provide suggestions for improvements and an assessment of benefits for the next 12 months. Then comes the spa revitalization process, which lasts up to 30 days. After, we track progress and make any follow-up adjustments for the next 11 months. In the end, we make an analysis together, and here is the fun part; if the results fall short of the expected, we'll return the compensation for our work.
